I love working for mission-driven organizations that are making a difference in our region and our world, whether it’s higher education, health and wellness or community development. Recently I have been helping to promote two very different enterprises: one an oncology practice, the other an economic development nonprofit in Romania.
A name change prompted the need for a new a brand advertising campaign and collateral materials for New England Cancer Specialists, the region’s leader in oncology treatment, research and patient care. Working with their agency team, I developed a message platform for web, print and broadcast, rewrote their existing brochures, and continue to help with ongoing marketing needs as they arise.
I spearheaded the development of a crowdfunding website and outreach program to raise funds for community economic development in Transylvania. I regularly write stories and post on facebook to promote the goals of the organization.