Higher Education + Nonprofit

I write and develop content for mission-driven organizations that are making a difference in our region and our world. There are many ways to tell your story – I can help.

My work for higher education and nonprofit clients ranges from collateral materials and fundraising campaigns to magazine articles, website content, case statements, and profiles. Recently I have been engaged in writing case-for-support materials for a range of clients including Saint Joseph’s College, the University of Southern Maine, Monhegan Museum of Art & History, and Friends of the Eastern Prom.

STORIES. I write and edit stories and profiles for college magazines and other publications.  A good story can serve many purposes, one of which is to inspire friends and reengage alumni to support your mission.

This fall 2017 story about a new course in entrepreneurship at Saint Joseph’s College in Standish, Maine, is one of many I have written for Saint Joseph’s College Magazine. 

See more issues of the magazine online.

 

CONTENT DEVELOPMENT. Web landing pages, brochures, digital ad campaigns…all of these require carefully conceived messaging and effective copy. As part of a team working on the launch of a new website for Iona College in New Rochelle, NY, I created content for all of the primary pages, with copy designed to align with their new theme, “Move the World.” This is one of many website projects I have worked on for colleges and universities from Maine to Florida.

CASES FOR SUPPORT.  Case statements help to build a strong, consistent foundation and communications platform upon which to launch successful capital campaigns and development efforts.

“Every great park needs good Friends” is the underlying theme of a case for support I wrote for Friends of the Eastern Promenade, advocates for Portland’s signature park.

PROFILES. Sometimes the best way to tell your story is to let others tell it for you. I have extensive experience interviewing and crafting stakeholder profiles – donors, faculty, alumni, students, and others – for use in promotional campaigns, recruitment, development, and brand advertising.

I conducted interviews with faculty, students and alumni of the Department of Nurse Anesthesia at Virginia Commonwealth University, creating content for an ad campaign and a department microsite.